Uma tenta\u00e7\u00e3o de quem faz campanhas de marketing e publicidade \u00e9 dar muita aten\u00e7\u00e3o ao aspecto gr\u00e1fico, ao cuidado da imagem, \u00e0 escolha dos modelos ou dos actores, esquecendo, por vezes, o produto em si.<\/p>\n
Na campanha dos anos 80 do NESCAF\u00c9<\/a>, aconteceu toda a gente ter ido procurar a maquininha de aquecer \u00e1gua que se ligava \u00e0 tomada de isqueiro do carro e n\u00e3o a comprar nescaf\u00e9.<\/p>\n Muitas marcas de carro e at\u00e9 da NOS, entret\u00eam-nos de tal forma que nos esquecemos de qual o carro anunciado ou qual o produto \u00e0 venda.<\/p>\n Ora, escolher modelos famosas e lind\u00edssimas para divulgar marcas de roupa tem este defeito tamb\u00e9m.<\/p>\n A modelo e “influencer” Anastacia Bianca<\/a> publicou um ensaio de roupa interior para sugest\u00f5es para o dia de s\u00e3o Valentim (dia dos Namorados). S\u00f3 que… ningu\u00e9m ligou a m\u00ednima para a lingerie, e ningu\u00e9m sabe qual \u00e9 a marca da lingerie (s\u00f3 mesmo n\u00f3s que nos demos ao trabalho de procurar).<\/p>\n Todos olharam para o conte\u00fado e muito pouco para a embalagem. N\u00e3o \u00e9? <\/p>\n\n
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"Uma tenta\u00e7\u00e3o de quem faz campanhas de marketing e publicidade \u00e9 dar muita aten\u00e7\u00e3o ao aspecto gr\u00e1fico, ao cuidado da imagem, \u00e0 escolha dos modelos ou dos actores, esquecendo, por…<\/p>\n","protected":false},"author":2,"featured_media":5011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[17],"tags":[189,188,187,145,185,186,184,151,154,153,191,134,150,133,148,146,197,147,181,179,166,156,170,167,143,168,190,182,194,192,193,195,162,158,196,122,163,176,157,142,136,126,172,135,173,140,159,175,178,141,137,138,139,161,164,198,155,130,127,165,152,131,183,160,132,180,169,144],"_links":{"self":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003"}],"collection":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/comments?post=5003"}],"version-history":[{"count":2,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions"}],"predecessor-version":[{"id":5013,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions\/5013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media\/5011"}],"wp:attachment":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media?parent=5003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/categories?post=5003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/tags?post=5003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.life-club.com\/site\/wp-content\/gallery\/anastasia-bianca\/79824975_1855976608037155_8145207187640416128_n.jpg\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"Uma tenta\u00e7\u00e3o de quem faz campanhas de marketing e publicidade \u00e9 dar muita aten\u00e7\u00e3o ao aspecto gr\u00e1fico, ao cuidado da imagem, \u00e0 escolha dos modelos ou dos actores, esquecendo, por…<\/p>\n","protected":false},"author":2,"featured_media":5011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[17],"tags":[189,188,187,145,185,186,184,151,154,153,191,134,150,133,148,146,197,147,181,179,166,156,170,167,143,168,190,182,194,192,193,195,162,158,196,122,163,176,157,142,136,126,172,135,173,140,159,175,178,141,137,138,139,161,164,198,155,130,127,165,152,131,183,160,132,180,169,144],"_links":{"self":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003"}],"collection":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/comments?post=5003"}],"version-history":[{"count":2,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions"}],"predecessor-version":[{"id":5013,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions\/5013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media\/5011"}],"wp:attachment":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media?parent=5003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/categories?post=5003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/tags?post=5003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.life-club.com\/site\/wp-content\/gallery\/anastasia-bianca\/80566608_474053609951895_8300415115776816155_n1.jpg\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"Uma tenta\u00e7\u00e3o de quem faz campanhas de marketing e publicidade \u00e9 dar muita aten\u00e7\u00e3o ao aspecto gr\u00e1fico, ao cuidado da imagem, \u00e0 escolha dos modelos ou dos actores, esquecendo, por…<\/p>\n","protected":false},"author":2,"featured_media":5011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[17],"tags":[189,188,187,145,185,186,184,151,154,153,191,134,150,133,148,146,197,147,181,179,166,156,170,167,143,168,190,182,194,192,193,195,162,158,196,122,163,176,157,142,136,126,172,135,173,140,159,175,178,141,137,138,139,161,164,198,155,130,127,165,152,131,183,160,132,180,169,144],"_links":{"self":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003"}],"collection":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/comments?post=5003"}],"version-history":[{"count":2,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions"}],"predecessor-version":[{"id":5013,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions\/5013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media\/5011"}],"wp:attachment":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media?parent=5003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/categories?post=5003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/tags?post=5003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.life-club.com\/site\/wp-content\/gallery\/anastasia-bianca\/80566608_474053609951895_8300415115776816155_n.jpg\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"Uma tenta\u00e7\u00e3o de quem faz campanhas de marketing e publicidade \u00e9 dar muita aten\u00e7\u00e3o ao aspecto gr\u00e1fico, ao cuidado da imagem, \u00e0 escolha dos modelos ou dos actores, esquecendo, por…<\/p>\n","protected":false},"author":2,"featured_media":5011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[17],"tags":[189,188,187,145,185,186,184,151,154,153,191,134,150,133,148,146,197,147,181,179,166,156,170,167,143,168,190,182,194,192,193,195,162,158,196,122,163,176,157,142,136,126,172,135,173,140,159,175,178,141,137,138,139,161,164,198,155,130,127,165,152,131,183,160,132,180,169,144],"_links":{"self":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003"}],"collection":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/comments?post=5003"}],"version-history":[{"count":2,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions"}],"predecessor-version":[{"id":5013,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions\/5013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media\/5011"}],"wp:attachment":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media?parent=5003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/categories?post=5003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/tags?post=5003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.life-club.com\/site\/wp-content\/gallery\/anastasia-bianca\/80578817_470509003632197_5596397151856212576_n.jpg\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\t\t\n\t\t\t\t \n \n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"Uma tenta\u00e7\u00e3o de quem faz campanhas de marketing e publicidade \u00e9 dar muita aten\u00e7\u00e3o ao aspecto gr\u00e1fico, ao cuidado da imagem, \u00e0 escolha dos modelos ou dos actores, esquecendo, por…<\/p>\n","protected":false},"author":2,"featured_media":5011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[17],"tags":[189,188,187,145,185,186,184,151,154,153,191,134,150,133,148,146,197,147,181,179,166,156,170,167,143,168,190,182,194,192,193,195,162,158,196,122,163,176,157,142,136,126,172,135,173,140,159,175,178,141,137,138,139,161,164,198,155,130,127,165,152,131,183,160,132,180,169,144],"_links":{"self":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003"}],"collection":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/comments?post=5003"}],"version-history":[{"count":2,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions"}],"predecessor-version":[{"id":5013,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions\/5013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media\/5011"}],"wp:attachment":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media?parent=5003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/categories?post=5003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/tags?post=5003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.life-club.com\/site\/wp-content\/gallery\/anastasia-bianca\/80735058_180019139859691_8312695295872042507_n.jpg\"\n){kind=link}
![\n \n <\/a>\n <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n \n\t\t\n\t\t\n\t<\/div>\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"Uma tenta\u00e7\u00e3o de quem faz campanhas de marketing e publicidade \u00e9 dar muita aten\u00e7\u00e3o ao aspecto gr\u00e1fico, ao cuidado da imagem, \u00e0 escolha dos modelos ou dos actores, esquecendo, por…<\/p>\n","protected":false},"author":2,"featured_media":5011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[17],"tags":[189,188,187,145,185,186,184,151,154,153,191,134,150,133,148,146,197,147,181,179,166,156,170,167,143,168,190,182,194,192,193,195,162,158,196,122,163,176,157,142,136,126,172,135,173,140,159,175,178,141,137,138,139,161,164,198,155,130,127,165,152,131,183,160,132,180,169,144],"_links":{"self":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003"}],"collection":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/comments?post=5003"}],"version-history":[{"count":2,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions"}],"predecessor-version":[{"id":5013,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/posts\/5003\/revisions\/5013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media\/5011"}],"wp:attachment":[{"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/media?parent=5003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/categories?post=5003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.life-club.com\/site\/wp-json\/wp\/v2\/tags?post=5003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/www.life-club.com\/site\/wp-content\/gallery\/anastasia-bianca\/82531039_830844984006360_2027115840427128752_n.jpg\"\n){kind=link}